Press Release

Luxury Skincare Brand Enzuri Beauty Appoints Melissa Hibbert’s Agency To Lead Global Marketing

We are delighted to share that Enzuri Beauty has selected Melissa Hibbert’s SHYFT Beauty Consulting Agency to lead Global Marketing efforts for our Luxury Skincare brand.

Melissa Hibbert, Founder of SHYFT Beauty Consulting Agency, has an impressive roster of established and emerging beauty brands, which now includes Enzuri Beauty.  No stranger to Corporate Marketing and the Beauty Industry, Melissa is a force - she is a passionate leader who prides herself on partnering with brands that are consumer centric and look to drive success by leveraging authenticity, while valuing inclusivity.

“Melissa is innovative and highly collaborative, which makes her a strong fit” said Kisha Tyrrell, CEO and Founder of Enzuri Beauty.  “I am happy to welcome Melissa to our team.  Her wealth of industry knowledge and experience made her the ideal person to support our marketing efforts to define our brand, understand our customers better and help us grow.”

Shyft Beauty will be responsible for strategic thought leadership, global brand marketing, planning and partnerships, cross-channel approaches, messaging, consumer insights and new product innovation.

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